“ I have come to the site because I want information on a juicer. And what do they give me? A travelogue on Australia! Who asked for that? The quality of the video should be commensurate with the quality of the product they are trying to sell. It is not. The video is crap. On many levels, both content and editorial. As video moves to the web, companies are going to start producing video for the web in droves. Breville is not alone. But the quality of the video is far far from the quality of both the text and the product (we hope).
“ This past weekend at Word Camp 2008, we announced GigaOM Daily, a Twitter-style micro-newswire that is going to take editorial inputs from our team and our growing network of blogs. Some might call it the Twitterization of news. If you want to be super-simplistic, then you also can think of it as a constantly updating LiveBlog.
“ There is still a role for editors, but it changes. There is a need to add context and fill holes in understanding - by using links. As we move from an economy of scarcity in media to one of abundance, there is a need to curate: to find the best and brightest from an infinite supply of witnesses, commentators, photographers and experts. As news becomes collaborative, editors will need to assemble networks from among staff and the public; that makes them community organisers. I also believe editors should play educator, helping to improve the work of the network.
“ Look at TiVo, iTunes, Netflix,” says Maghound president Dave Ventresca. “They have raised consumer expectations of how much control they should have over their media choices. We haven’t seen that kind of innovation in the magazine space. …The model we’re following is a lot like cable TV.
“ NYTimes.com has been quietly rolling out a series of sub-sections this month, in hopes of attracting more B-to-B advertisers. By mid-September, new sub-sections will be added to the toolbars of both the Business and Technology channels, including Green Business and Enterprise Technology, respectively. Others will be added throughout the rest of the year. The rollout is also designed to blunt the challenge from WSJ, as the News Corp.-owned paper has expanded its coverage to go head-to-head with NYT on general news.
Sites aimed primarily at women, from “mommy blogs” to makeup and fashion sites, grew 35 percent last year — faster than every other category on the Web except politics, according to comScore. (via NYTimes.com)